Apple’s WWDC 2023 Keynote Highlights Innovation In Machine Learning

It’s not just about the new VisionPro AR headset.

Jonathancbadger
7 min readJun 7, 2023
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When you think about tech companies and their role in advancing machine learning (ML) and artificial intelligence is Apple on your list? Let’s be honest, the biggest and splashiest research in the last eighteen months has come from companies like OpenAI (the GPT family of models, DALL-E 2), the Google Brain Team (Bard, Imagen), and Meta (SAM, LLaMA). But after watching Apple’s WWDC 2023 Keynote and thinking about how Apple applies ML in their software I’ve decided they deserve a spot on the innovators list as well. Let’s go over some of the announcements from the keynote and I will explain my reasoning. FYI, there’s a lot more to it than the reveal of the Vision Pro.

New Mac Hardware

Apple has always had strong ties to the liberal arts and their new lineup of hardware reflects that continued relationship. New models of Mac Studio and Mac Pro were announced that can be configured with Apples latest M2 Max and M2 Ultra chips. Clearly these machines are being marketed primarily to companies in the media industry. They said as much as they went over performance enhancements in video editing software like Adobe After Effects and dropped names of high profile customers like NBC’s Saturday Night…

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Jonathancbadger
Jonathancbadger

Written by Jonathancbadger

Pharmacist, data scientist, Apple developer, and maker.

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